Realising Retail Potential

Bridging the gap

Retail Merchandising Units give new businesses the platform to test the water.

To realise retail potential, a physical presence is certainly the first step forward in establishing a merchandising business, and a Retail Merchandising Unit (RMU) is a cost effective way of getting out in to the public domain within shopping centres and town centres.  An RMU typically offers traders a low-cost, flexible option, enabling new business to test their product in a retail environment and gain real feedback from their target audience. This is usually the first step for a first-time retailer in establishing their business before committing to a longer-term licence on a shop unit,’ says Paul Clifford, Managing Director of Space to trade.

A great example of how a business can grow from setting up on an RMU is Lamoure Jewellery at Fareham Shopping Centre.

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Space to trade began working with Lamoure Jewellery in September 2014, when they first set up on an RMU at Fareham Shopping Centre. Very soon, with some help from their account manager, Helen Frost the brand evolved to a bespoke kiosk in the Centre. Within two weeks of moving to the new kiosk their business doubled in turnover, with more customers viewing the business as a permanent offer within the Centre. After just over a year, Lamoure Jewellery moved in to a shop unit at Fareham Shopping Centre and again sales increased, building on from their established reputation at the Centre. This is a great example where Space to trade can work closely with our traders in all aspects from visual merchandising to sales projections to help build their business. We are always sad to see a trader leave the mall,  but we were more than delighted to be a part of Lamoure’s success.

Another entrepreneurial trader that has benefitted from launching their business with an RMU is Safia Khalid from Gravesend, Kent.  Safia started her beauty business back in 2011, with a mall based threading bar at the Ashford Designer Outlet.  With the support and assistance of Space to trade, she then went on to launch a second threading bar at Pentagon Shopping Centre in Kent in 2012.

With two RMU’s already established, Safia then opened a salon ‘Safia’s Beauty Bar’, in Gravesend in 2013.

Safia has since gone on to expand her beauty business with Space to trade,  launching mall based threading bars at The Vancouver Quarter in Kings Lynn, The Westgate Centre in Stevenage and the Dockside Shopping Outlet in Chatham.  She has also opened a bespoke mall based, award winning barbers at Fareham Shopping Centre; as well as bespoke barber units at the Pentagon Shopping Centre, Kent and The Orchards Shopping Centre in Dartford.

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Businesses like these do not become successful by luck alone. Both the landlord and business owner need to be clear on how their goals align in terms of the offer and the centre strategy, from here a collaborative partnership can begin. Both these businesses benefited from having someone to help guide them on site with their business aspirations from unit design to product layout.

Get the offer right and the revenue will flow as a by-product and will be sustainable.

As they say, success is a journey not a destination and our job is to support each business throughout their adventure.

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Tel: 0800 080 7777
Email: sales@spacetotrade.co.uk

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